Campaign review · September 2026 · Private link
The discovery-call funnel, built to pass Meta review.
Everything for the Foundational Fertility Method launch in one place: the Meta ad set, the landing page the ads send people to, the exact Ads Manager copy, and a copy deck with every sentence for Dr. Katie to approve. Every claim traces to her own site, her program pages, or the scripts in the funnel dossier. The VSL, email automations and ad videos are being produced separately and slot into the places reserved here.
How this passes Meta review
Fertility is a scrutinised category. The frame below is what every asset was checked against.
What Meta's policy actually says
- Reproductive health services are allowed, including "fertility awareness" and "family planning", as long as the audience is 18+ and the focus is health, not pleasure.
- The risk is personal attributes. An ad may not assert or imply the viewer's "medical or genetic condition" or "physical or mental health". Meta's own failing example: "Have you been diagnosed with cancer? Come to our clinic." Questions that presume a condition count too.
- "You" is fine on its own if no condition is attached to it.
- No outcome promises or "promises of specific outcomes within a set timeframe" in a health context.
What that means for these assets
| In the ads | Program name, "doctor-designed", "women's reproductive wellness", "structured", "step-by-step", "education program", "free discovery call", Dr. Katie's real photos. |
|---|---|
| Never in the ads | conceive, pregnant, baby, TTC, IVF, infertility, egg quality, hormone imbalance, miscarriage, "your fertility struggles", questions that presume a condition, pregnancy imagery, testimonials with outcomes. |
| On the landing page | The full program: eight areas, pricing, the founder story, experience-based Google reviews. Still no outcome promises. Pregnancy-outcome testimonials are held back (Dr. Katie's call, see the copy deck). |
| Targeting | 18+ by policy, 25 to 45 as the working range, Canada and the United States. No health-condition interest targeting. |
Meta ads · Concept A, "The window"
Dr. Katie's own photography with the program stated plainly. The safest possible headline in this category, and the one we recommend leads.
Meta ads · Concept B, "The roadmap"
Typographic. The question from the dossier's community angle, with the program mark as the object. Tests curiosity against Concept A's reassurance.
Meta ads · Carousel
The landing page as a five-card swipe: what it is, how it's taught, who teaches it, who you do it with, and the free call.
Scroll the strip to see the cards in order.
Ads Manager copy and settings
Word for word from the funnel dossier. Nothing outside this block goes into an ad.
Primary text · A, education
There's a lot of noise out there about women's reproductive health.
The Foundational Fertility Method is a doctor-designed education program created by Dr. Katie Black, ND, built around a whole-body, research-informed approach to women's wellness.
If you've been looking for a structured program that explains the why behind your body, not just generic advice, this might be worth a closer look.
Book a free discovery call to learn more about the program.
Primary text · B, community
What if you had a roadmap, and a community, instead of endless Google tabs?
The Foundational Fertility Method is a step-by-step education program from Dr. Katie Black, ND. Structured learning, 1:1 guidance, weekly group calls, and a private community of women walking a similar path.
Curious if it's the right fit? Book a free discovery call.
Primary text · C, founder
Dr. Katie Black built the Foundational Fertility Method because she wished something like it existed during her own journey.
A doctor-designed program focused on whole-body women's wellness, taught, coached, and supported in a structured format.
Learn more and see if it's right for you.
Headlines, description, button
- A Doctor-Designed Women's Wellness Program
- Structured. Supportive. Research-Informed.
- The Foundational Fertility Method
- Education + Community + 1:1 Guidance
Description Created by Dr. Katie Black, ND. Free discovery call available.
Button Learn More
Carousel card headlines use the card text as shown; every card links to the landing page.
Settings to lock at launch
- Minimum age 18 (policy). Working range 25 to 45, women, Canada and the United States.
- Interest targeting only if broad (wellness, nutrition). No health-condition interests. No custom audiences built from health data.
- No special ad category applies. Do not self-declare one.
- Landing page: the preview link here until launch, then the live page on foundationalfertilitymethod.com. Content matches the ad's promise: an education program and a free call.
- Pair the primary text options with both concepts. Run A and B against each other for two weeks before a winner is picked.
Landing page
Where every ad lands. One page, VSL first, the program second, the application form last.
How the page is built
- Video first. The hero holds the VSL slot with Dr. Katie's photo as the poster. Her recorded video drops straight in.
- Honest filter. "For you if" and "probably not if", in her words from the script. It raises call quality and it reads as confidence.
- The program, plainly. Eight areas, how it's delivered, sixteen weeks, from home.
- Her story from her about page, then Google reviews about the experience of working with her, not outcomes.
- Pricing in the open. Essentials and Couples Plus, exactly as published. Enrollment happens after the call.
- The application form from the dossier, including the budget-readiness question, with a consent line and a direct calendar link for anyone who wants to skip the form.
- Mobile gets a sticky book-or-call bar. Reading text is 17px, inputs 16px+.
Copy deck for Dr. Katie
Every sentence that is new, shortened, or our call, with its source. Tick Approve, Edit or Remove and send it back. Everything not listed here is verbatim from her site or the dossier.
| Where | Sentence as it publishes | Source | Note |
|---|---|---|---|
| Hero headline | The right information, in the right order, with real support behind it. | VSL script: "They need the right information, delivered in the right order, with real support behind it." | Approve / Edit / Remove |
| Hero | 20 to 30 minutes, virtual, with Dr. Katie personally. | VSL script says "20–30 minutes"; the day-2 email says "fifteen to thirty". The page uses the VSL figure everywhere. | Confirm which length is current |
| Hero | Sixteen weeks, from home, with Dr. Katie beside you. | Site form: "the 16-week program". "Beside you" is new. | Confirm 16 weeks is still the length |
| Stat rail | 100+ women supported through the program | Site: "Women's lives transformed 100+" | Confirm this counts program clients, not practice patients |
| Stat rail | 10+ years of clinical experience | Site: "over 10 years of experience" | Approve |
| Stat rail | 4.8 Google rating, 16 reviews | Google, pulled 15 Sept 2026 | Refreshed before launch |
| Areas | Eight areas, covered in order, so nothing gets skipped. | Site lists eight areas; "step-by-step" is hers, "in order" is ours | Approve / Edit |
| Areas | Egg quality support and miscarriage assessment: A thorough assessment, with any risk present properly supported. | Site FAQ. The site's "improving outcomes" line was dropped on purpose. | Approve |
| Delivery | Sixteen weeks, fully virtual, wherever you are in Canada or the United States. | Dossier: "North America-wide" | Confirm US clients are accepted |
| Founder | Her about-page story, with three typos corrected ("littles ones", "experienced", "healthy journey"). | foundationalfertilitymethod.com/about-us | Approve the corrections |
| Reviews | Tatiana and Melissa Vuckovic (Google, pulled 15 Sept, five stars each) and Claire Hicks (Google review shown on drkatieblack.com, no star count shown). Trimmed at sentence boundaries, never reworded. | Google reviews of the practice | Approve |
| Reviews, held back | Michaela K's review and the three FFM testimonials (Cynthia, Amanda, Dolores) all state pregnancy outcomes. They are true and they are on her site. They are off the paid page so the page matches the ad's promise. | Her sites | Dr. Katie's call: keep off, or add to the landing page only |
| Pricing | No currency is stated, matching her site. | Her site shows "$" only; the program is sold to Canada and the US. | Tell us if CAD should be stated |
| Pricing | Enrollment happens after the discovery call, once you and Dr. Katie both agree it's the right fit. | VSL: "if it feels like a fit, we'll talk about enrollment" | Approve |
| FAQ | "There are key foundational fertility pillars that have to be well established to increase our chances of a successful pregnancy. … Fertility treatments aren't a guarantee but when we ensure we've optimized every aspect of your fertility health we're helping to increase your odds!" | Her FAQ, verbatim. It is the strongest sentence on the page, so it stays on the page only and never goes near an ad. | Approve / Edit / Remove |
| FAQ | "How do I prepare for my visit?" (ID, insurance card, Pap smears) was left off. | It's website-theme filler, not FFM | Recommend removing it from her site too |
| Footer | The Foundational Fertility Method is an education and coaching program. It does not replace care from your physician or fertility clinic. | New. A guardrail sentence. | Approve / Edit |
| Form | The readiness options: "Yes, if it's the right fit" / "Yes, with the monthly payment plan" / "Not right now, I'd like to learn more first". | Dossier asks for a 3-option budget filter; wording is ours | Approve / Edit |
| Everywhere | "The #1 Fertility & Women's Health Specialist" and "leading Naturopathic Doctor" do not appear. | Unsubstantiated superlatives | For information |
Where it stands
| Item | State | Waiting on |
|---|---|---|
| Landing page | Built. VSL slot reserved, form is preview-only. | Copy deck sign-off, the VSL file, then the form is wired to the calendar and CRM |
| Concept A, four placements | Finished | Sign-off |
| Concept B, four placements | Finished | Sign-off |
| Carousel, five cards | Finished | Sign-off |
| Ads Manager copy | Ready, from the dossier | Sign-off, then account access to load |
| VSL, ad videos, email automations | Produced separately | Files land in the reserved slots |
| Live domain | Preview on this private link | Decide where the page lives at launch (a page on foundationalfertilitymethod.com is the simplest) |