Campaign review · September 2026 · Private link
The discovery-call funnel, built to pass Meta review.
Everything for the Foundational Fertility Method launch in one place: the Meta ad set, the landing page the ads send people to, the exact Ads Manager copy, and a copy deck with every sentence for Dr. Katie to approve. Every claim traces to her own site, her program pages, the scripts in the funnel dossier, or her own feedback. The VSL is now embedded on the landing page; a small video sample and the full email automation set are noted further down.
How this passes Meta review
Fertility is a scrutinised category. The frame below is what every asset was checked against.
What Meta's policy actually says
- Reproductive health services are allowed, including "fertility awareness" and "family planning", as long as the audience is 18+ and the focus is health, not pleasure.
- The risk is personal attributes. An ad may not assert or imply the viewer's "medical or genetic condition" or "physical or mental health". Meta's own failing example: "Have you been diagnosed with cancer? Come to our clinic." Questions that presume a condition count too.
- "You" is fine on its own if no condition is attached to it.
- No outcome promises or "promises of specific outcomes within a set timeframe" in a health context.
What that means for these assets
| In the ads | Program name, "doctor-designed", "individualized, 1:1 coaching / support / guidance", "women's reproductive wellness", "structured", "free discovery call", Dr. Katie's real photos. |
|---|---|
| Never in the ads | conceive, pregnant, baby, TTC, IVF, infertility, egg quality, hormone imbalance, miscarriage, "your fertility struggles", questions that presume a condition, pregnancy imagery, testimonials with outcomes. |
| On the landing page | The full program: eight areas, pricing, the founder story, the Google rating of Dr. Katie's practice, and FFM program testimonials curated to exclude pregnancy-outcome statements. Still no outcome promises. The 12 excluded testimonials are held back (see the copy deck). |
| Targeting | 18+ by policy, 25 to 45 as the working range, Canada and the United States. No health-condition interest targeting. |
Meta ads · Concept A, "The window"
Dr. Katie's own photography with the program stated plainly. The safest possible headline in this category, and the one we recommend leads.
Meta ads · Concept B, "The roadmap"
Typographic. The question from the dossier's community angle, with the program mark as the object. Tests curiosity against Concept A's reassurance.
Meta ads · Carousel
The landing page as a five-card swipe: what it is, how it's taught, who teaches it, who you do it with, and the free call.
Scroll the strip to see the cards in order.
Ads Manager copy and settings
Word for word from the funnel dossier. Nothing outside this block goes into an ad.
Primary text · A, education
There's a lot of noise out there about women's reproductive health.
The Foundational Fertility Method is a doctor-designed education program created by Dr. Katie Black, ND, built around a whole-body, research-informed approach to women's wellness.
If you've been looking for a structured program that explains the why behind your body, not just generic advice, this might be worth a closer look.
Book a free discovery call to learn more about the program.
Primary text · B, community
What if you had a roadmap, and a community, instead of endless Google tabs?
The Foundational Fertility Method is a step-by-step education program from Dr. Katie Black, ND. Structured learning, 1:1 guidance, weekly group calls, and a private community of women walking a similar path.
Curious if it's the right fit? Book a free discovery call.
Primary text · C, founder
Dr. Katie Black built the Foundational Fertility Method because she wished something like it existed during her own journey.
A doctor-designed program focused on whole-body women's wellness, taught, coached, and supported in a structured format.
Learn more and see if it's right for you.
Headlines, description, button
- A Doctor-Designed Women's Wellness Program
- Structured. Supportive. Research-Informed.
- The Foundational Fertility Method
- Education + Community + 1:1 Guidance
Description Created by Dr. Katie Black, ND. Free discovery call available.
Button Learn More
Carousel card headlines use the card text as shown; every card links to the landing page.
Settings to lock at launch
- Minimum age 18 (policy). Working range 25 to 45, women, Canada and the United States.
- Interest targeting only if broad (wellness, nutrition). No health-condition interests. No custom audiences built from health data.
- No special ad category applies. Do not self-declare one.
- Landing page: the preview link here until launch, then the live page on foundationalfertilitymethod.com. Content matches the ad's promise: an education program and a free call.
- Pair the primary text options with both concepts. Run A and B against each other for two weeks before a winner is picked.
Landing page
Where every ad lands. One page, VSL first, the program second, the application form last.
How the page is built
- Video first. The hero holds the VSL: Dr. Katie's photo as the poster, her real recorded video embedded and playing on click.
- Honest filter. "For you if" and "probably not if", in her words from the script. It raises call quality and it reads as confidence.
- The program, plainly. Eight areas, how it's delivered, sixteen weeks, from home.
- Her story from her about page, then FFM program testimonials curated to exclude outcomes, plus the Google rating of her practice.
- Pricing in the open. Essentials and Couples Plus, exactly as published. Enrollment happens after the call.
- The application form from the dossier, including the budget-readiness question, with a consent line and a direct calendar link for anyone who wants to skip the form.
- Mobile gets a sticky book-or-call bar. Reading text is 17px, inputs 16px+.
Video, sample
Dr. Katie's video library (the VSL, ad cuts across every placement, and the email automations) is produced separately and lands in this board once finalized. This is a small sample — three representative clips, not the full 33-clip set — so the direction can be checked now.
Email automation video, preview only
The welcome-email video flow is produced separately and isn't wired into this board yet. The image below is a single preview still pulled from that video — not a player, and there's nothing here to download.
Still frame only. The full email video set lands here once the automation is built.
Copy deck for Dr. Katie
Every sentence that is new, shortened, or our call, with its source. Tick Approve, Edit or Remove and send it back. Everything not listed here is verbatim from her site or the dossier.
| Where | Sentence as it publishes | Source | Note |
|---|---|---|---|
| Hero headline | The right information, in the right order, with real support behind it. | VSL script: "They need the right information, delivered in the right order, with real support behind it." | Approve / Edit / Remove |
| Hero | 20 to 30 minutes, virtual, with Dr. Katie personally. | VSL script says "20–30 minutes"; the day-2 email says "fifteen to thirty". The page uses the VSL figure everywhere. | Confirm which length is current |
| Hero | Sixteen weeks, from home, with Dr. Katie beside you. | Site form: "the 16-week program". "Beside you" is new. | Confirm 16 weeks is still the length |
| Stat rail | 100+ women supported through the program | Site: "Women's lives transformed 100+" | Confirm this counts program clients, not practice patients |
| Stat rail | 10+ years of clinical experience | Site: "over 10 years of experience" | Approve |
| Stat rail | 4.8 Google rating, 16 reviews | Google, pulled 15 Sept 2026 | Refreshed before launch |
| Areas | Eight areas, covered in order, so nothing gets skipped. | Site lists eight areas; "step-by-step" is hers, "in order" is ours | Approve / Edit |
| Areas | Egg quality support and miscarriage assessment: A thorough assessment, with any risk present properly supported. | Site FAQ. The site's "improving outcomes" line was dropped on purpose. | Approve |
| Delivery | Sixteen weeks, fully virtual, wherever you are in Canada or the United States. | Dossier: "North America-wide" | Confirm US clients are accepted |
| Founder | Her about-page story, with three typos corrected ("littles ones", "experienced", "healthy journey"). | foundationalfertilitymethod.com/about-us | Approve the corrections |
| Reviews (round 4) | Swapped from Google reviews of the practice to three FFM program testimonials: K. (full), P. (full), C. (trimmed — two sentences cut). Katie's feedback was that the practice-sourced reviews weren't from women in the program; these are. | "FFM testimonials.pdf", attached to Katie's 16 Sept email | Approve / Edit / Remove, per card |
| Reviews, trim flagged for independent review | C.'s card stops after "This is what fertility support should actually look like." Two sentences were cut from the source: the sentence before that point ("I learned so much during my time inside FFM and realized so much of what I thought I knew was actually wrong," cut for card length) and the program's own outcome close ("1 month after completing her program I found out I was pregnant," the compliance-driven cut). Independently verified: the cut removes the outcome statement in full and everything remaining is unaltered verbatim. | Testimonial 6 in the sourcing file's testimonials section | For independent verification |
| Reviews, held back (round 4, complete) | 12 of the 16 testimonials in the PDF state a pregnancy outcome or name a fertility condition/procedure (miscarriage count, embryo transfer, IUI, AMH, luteal phase, insulin resistance). All 16 are transcribed verbatim in the sourcing file with disposition. 7 clear compliance; only 3 (K., P., C.-trimmed) are actually on the page today, matching the existing 3-card layout. The other 4 cleared testimonials are available but not placed. | The sourcing file's testimonials section, complete transcription | For information; Katie's call if she wants a different subset |
| Reframe (round 4) | Meta description, hero sub, and the Concept A/B ad units now lead with "individualized, 1:1 coaching / support" rather than "step-by-step education program", per Katie's 16 Sept email. The 8-areas intro and the "16-week program" facts were left untouched, as she didn't ask to change those. | Katie's 16 Sept email + existing "1:1 coaching calls" / "private 1:1 calls" language already sourced | Approve |
| VSL, edited (round 4) | The embedded hero video is her real April-shoot VSL with three segments removed (~31s of 166s): a news-article montage that included real strangers' forum posts, a "key areas" card whose wording crossed into an outcome promise, and a link-in-bio screen recording showing a pregnancy-themed product thumbnail. Nothing was added or re-voiced, only cut. | Full cut list in `brief/permitted-claims.md`, "Round 4 video edit note" | Flagging so Katie knows before she watches it back — happy to send the uncut master separately if she wants to see what was removed |
| Pricing | No currency is stated, matching her site. | Her site shows "$" only; the program is sold to Canada and the US. | Tell us if CAD should be stated |
| Pricing | Enrollment happens after the discovery call, once you and Dr. Katie both agree it's the right fit. | VSL: "if it feels like a fit, we'll talk about enrollment" | Approve |
| FAQ | "There are key foundational fertility pillars that have to be well established to increase our chances of a successful pregnancy. … Fertility treatments aren't a guarantee but when we ensure we've optimized every aspect of your fertility health we're helping to increase your odds!" | Her FAQ, verbatim. It is the strongest sentence on the page, so it stays on the page only and never goes near an ad. | Approve / Edit / Remove |
| FAQ | "How do I prepare for my visit?" (ID, insurance card, Pap smears) was left off. | It's website-theme filler, not FFM | Recommend removing it from her site too |
| Footer | The Foundational Fertility Method is an education and coaching program. It does not replace care from your physician or fertility clinic. | New. A guardrail sentence. | Approve / Edit |
| Form | The readiness options: "Yes, if it's the right fit" / "Yes, with the monthly payment plan" / "Not right now, I'd like to learn more first". | Dossier asks for a 3-option budget filter; wording is ours | Approve / Edit |
| Everywhere | "The #1 Fertility & Women's Health Specialist" and "leading Naturopathic Doctor" do not appear. | Unsubstantiated superlatives | For information |
Where it stands
| Item | State | Waiting on |
|---|---|---|
| Landing page | Built. VSL embedded (compressed from the April shoot master), reviews swapped to program testimonials, reframed to 1:1 coaching. Form is preview-only. | Copy deck sign-off, then the form is wired to the calendar and CRM |
| Concept A, four placements | Finished, reframed round 4 | Sign-off |
| Concept B, four placements | Finished, reframed round 4 | Sign-off |
| Carousel, five cards | Finished, card 1 reframed round 4 | Sign-off |
| Ads Manager copy | Ready, from the dossier | Sign-off, then account access to load |
| VSL | Embedded in the landing page hero, compressed for web delivery | Sign-off |
| Ad videos, email automations | A small sample (3 clips + one email preview still) is on this board; the full library is produced separately | Katie's call on which cuts to load per placement |
| Live domain | Preview on this private link | Decide where the page lives at launch (a page on foundationalfertilitymethod.com is the simplest) |